Ulta Beauty is a large retailer specializing in cosmetics, fragrance, and various beauty care products from over 500 brands. Customers can find popular brands like Tarte, Fenty, and CHANEL, as well as exclusive lines like Kylie Cosmetics and Olaplex. Ulta Beauty also offers a range of "Conscious Beauty" products that meet criteria like vegan, cruelty-free, and sustainable packaging. In addition to shopping, Ulta Beauty has a salon offering hair, skin, makeup, and brow services. Appointments can be booked online or walk-ins are welcome depending on stylist availability. The store is known for its wide selection and helpful staff who can provide product recommendations.