Ulta Beauty is the US' largest beauty retailer, offering a wide range of products from over 500 brands, including exclusives like Kylie Cosmetics and Colourpop. The store provides choices in conscious beauty products, such as vegan, clean ingredient, and cruelty-free options. The Salon at Ulta Beauty offers various services, including hair, skin, makeup, and brow services, as well as ear piercing. Customers praise the store's customer service, with sales associates going above and beyond to assist with issues and provide helpful advice. One customer had a pump bottle fixed by a salesperson, while another was assisted by a kind and helpful sales associate, Giselle. A third customer had a positive experience with a makeup artist, Alyssa, who helped her find the perfect foundation and concealer match.
