Candy Stores in Niagara Falls, NY

“Absolutely fabulous chocolate!! Met the original sweet young lady that makes the wonderful yumminess... What a treasure to find.. he went in for a haircut and told me to come in....so lucky that I did!! Chocolate and more chocolate!!! Every form, every fashion, every taste you can imagine..?????????”

“While visiting Buffalo, we had to try the sponge candies. We heard Waston's chocolates make some of the best sponge candies. It certainly lived up to the hype. Candies were very delicious. Also staffs very friendly.”

“Stopping by IT’SUGAR – Fashion Outlets of Niagara Falls was honestly one of the most entertaining parts of the outlet visit. This store is pure fun from the moment you walk in.

The space is bright, colorful, and full of energy, with candy everywhere you look. It’s not just a candy store—it feels like a playful experience. Oversized candy displays, quirky packaging, and shelves packed with every kind of sweet imaginable make it impossible not to smile. Whether you’re a kid or an adult, it instantly brings out that sense of excitement and nostalgia.

The variety is impressive. From classic chocolates and gummies to novelty candies, international treats, giant-sized sweets, and funny gift items, there’s something for everyone. It’s the perfect place to pick up treats for yourself, fun gifts, or souvenirs to take back home. Even if you walk in “just to look,” chances are you’ll leave with a bag in hand.

Despite how busy the store gets, everything was well organized and easy to browse. Staff were friendly, upbeat, and efficient, helping keep things moving smoothly at checkout. They clearly match the fun vibe of the store, which adds to the overall experience.

What I really liked is that IT’SUGAR doesn’t take itself too seriously—it’s all about joy, indulgence, and having a little fun while shopping. After a long day of outlet browsing, this was a perfect stop to recharge and end on a high note.

Overall, IT’SUGAR is a must-visit at the Fashion Outlets of Niagara Falls. Whether you’re shopping with kids, friends, or just treating yourself, this store delivers smiles, laughs, and plenty of sugar-filled happiness. I’ll definitely be stopping by again on my next visit.”

“This place has an incredible variety of unique snacks from around the world. The perfect spot to discover new flavors and experience other cultures’ unique takes on classic American favorites. Highly recommend!

For the reviewers mentioning the price, it’s important to understand you’re paying for imported, novelty goods that are hard to find elsewhere. If you want cheaper options, regular grocery stores have standard versions, or you could try sourcing from foreign distributors—though they typically require bulk purchases, which would end up costing far more than what you’d pay here. The shop offers convenience, variety, and a chance to explore without the hassle!”