REI is a business dedicated to outdoor gear and adventure, offering its own award-winning line of products backed by a satisfaction guarantee. The staff is consistently described as incredibly kind, welcoming, helpful, patient, and informative. Employees are noted for being genuinely enthusiastic and knowledgeable about the gear, often from personal use and hands-on training. They provide extensive assistance, from explaining how to properly fit a hiking backpack and adjust all the straps to helping select everything from socks and sleeping pads to trekking poles and carabiners. The service is frequently called wonderful, with staff members going far above and beyond, spending significant time to ensure customers get exactly what they need, even during busy periods. The store offers a great shopping experience with high-quality and higher-end equipment for activities like camping, hiking, and biking, and features a re-supply section. The environment is welcoming for everyone, from those with minimal sporting experience to seasoned pros, making it a great place to learn about equipment. The overall sentiment is highly positive, with customers strongly recommending the location for both its excellent service and quality items.