Generations of ice cream lovers continue to delight in the rich flavors of Mooresville's DeLuxe Ice Cream.started back in 1924 with the founding of the Mooresville Ice Cream Company. The headline in the Mooresville Enterprise on February 21, 1924 announced, "Mooresville is to have an Ice Cream Factory." The rest... as they say... is history.
By 1947, R.C. Millsaps had bought out all of the original investors. For the next three generations, his family ran the business and Deluxe became known for its premium quality. Now, more than 85 years later, the tradition continues.
Mooresville's quality is evident in a full line of novelty, home and scoop products, included.
