Target Optical in Bismarck, located at 600 Kirkwood Mall, offers quality eye care, stylish frames, and great savings. They accept major insurance plans, providing a hassle-free experience. Customers can shop top brands like Ray-Ban, Coach, and Oakley, as well as Target favorites like A&A and Cat & Jack. They offer specialty lenses and top contact lens brands, with a 90-day guarantee. The independent Doctors of Optometry are available for eye exams. Customers praise the staff as super personable, very patient, and helpful in answering all questions. They ensure the glasses and prescription work best, without rushing the process, and provide the best possible prices. The store is highly recommended for its great experience and amazing staff.