The Mermaid's Tale is a charming boutique in Amherst that offers a wide variety of beautiful jewelry, accessories, and clothing. Customers appreciate the friendly and helpful staff, who go out of their way to assist with selections and special requests, such as gift wrapping and sizing. The store features popular brands like Pandora, Brighton, Spartina 449, and Dune Jewelry, along with unique pieces suitable for gifts or personal treats. Shoppers love the cheerful atmosphere and the extensive selection of high-end purses, jewelry, and accessories, making it a great destination for special occasions or everyday shopping. Many mention the excellent customer service, the ability to find exactly what they want, and the helpful advice on sales. Overall, The Mermaid's Tale is a welcoming place to explore beautiful items and enjoy a pleasant shopping experience.
Best small store to ALWAYS find a unique and well thought of gift. This is my go to place for all the special people in my life! Judy and Stacey are the best at putting things together, they have excellent taste and make you feel like a million bucks!
July 2025
Staff was amazing and friendly! Helped me pick out a promise ring, even showed me the rings by the size I requested so I didn’t have to wait for it to be sized! They even gift wrapped it for me, I only mentioned it was a gift in passing! Would absolutely return!
July 2025
So many beautiful things it's hard to chose. Judy, Stacey, and all the ladies are always cheerful and helpful. It's a pleasure shopping there.
