Bridal & Formal is one of the largest bridal salons in the country, spanning a full city block. The store features over 30 bridal collections and 20 bridesmaid collections, attracting brides from all over the world, both in-state and out-of-state. As a key anchor store in The Reading Bridal District, it is known for providing a magical shopping experience.
Customers consistently report amazing experiences at Bridal & Formal, with many praising the knowledgeable and friendly consultants. Reviews highlight the helpfulness of stylists like Kayli, Sandra, Tessa, and Jean, who offer personalized attention and valuable wedding dress shopping tips. Shoppers appreciate the wide variety of dress options, including unique 2-in-1 dresses, which sets Bridal & Formal apart from other salons.
The salon's inviting atmosphere allows for a relaxed experience, with many brides enjoying the privacy of shopping during quieter times. Customers often leave feeling fulfilled, having found their dream dresses with the assistance of attentive consultants who listen to their needs. A personal touch, such as handwritten follow-up cards, adds to the overall positive experience. With its extensive selection and dedicated staff, Bridal & Formal is highly recommended by those who have visited for their special day.
My sister and I both got our wedding dresses at Bridal & Formal. They have one of the largest selections of Bridal gowns. The experience and service were both amazing. Dani Star is the bridal dress whisperer. I highly recommend having her as your stylist.
September 2026
I’ve purchased just about every special occasion dress from here. Including my wedding dress 11 years ago. The stylists are so good at what they do. I’ve sent so many friends here and all have had a wonderful experience. 1000/10
September 2026
Bridal & Formal and our sales consultant, Lacrecia, did a wonderful job at listening, helping narrow down options, creating an easy process to help find a dress I love and feel confident in for my big day.
