Beachcliff Market Square is a convenient shopping plaza with many varied shops and restaurants. It has plenty of parking. Many find the food always good, with specific praise for the fresh, well-prepared breakfast and lunch at First Watch and the really good sushi at Sakana. There is a great supply of everything in convenient stores. Employees and service are noted as friendly, courteous, and professional. While some items are a bit pricey, it remains a popular place for shopping and dining.