Tractor Supply Co. is a neighborhood rural lifestyle store for pet supplies, livestock feed, power equipment, and workwear. The staff is consistently described as very helpful, thoughtful, professional, cheerful, and courteous, always ready to help with a smile. Customers appreciate that they can bring their dog, which is a nice perk. It is a great place for pet and animal-centered materials with a lot of stuff, though some items can get a little pricey. Prices are generally competitive. The caliber of service at one location was noted as particularly outstanding, turning a frustrating situation with a product into a positive experience. This leads customers to feel good when shopping there, often leaving with a smile.