Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands. The store features a wide selection of cosmetics, fragrance, body, skin, and hair care products from popular brands like Tarte, Fenty, and CHANEL, as well as exclusive lines like Kylie Cosmetics and Olaplex. Conscious Beauty at Ulta Beauty provides customers with choices in vegan, clean ingredient, cruelty-free, and sustainable packaging products. The Salon at Ulta Beauty offers various services, including hair, skin, makeup, brow services, and ear piercing. Many customers have praised the friendly and knowledgeable staff, with some employees going above and beyond to help, especially those who offered makeup tips and assistance in finding the right color. Customers have also appreciated how the staff made them feel comfortable and confident, whether preparing for a special event like a wedding or simply seeking advice. Despite some reports of staff fatigue, overall, Ulta Beauty is known for its vast product selection and helpful, accommodating service.
