Billy B's Convenience Store is a convenient stop for food, drinks, and fishing supplies located on the highway. It is described as an awesome little store with friendly service and a clean, well-stocked station. The store offers a variety of delicious, fresh, and hot food including pizza, burgers, and breakfast sandwiches from its hotbox. It also provides fishing bait and gear. The business is under new management with many improvements like new pumps and a new fountain station. A noted issue is that fuel is sometimes unavailable, with bags on the pumps. The bright, flashing sign at night is also mentioned. It serves as a useful rest stop before a long stretch of highway.