Ulta Beauty is the largest beauty retailer in the US, offering a wide selection of over 500 cosmetic, fragrance, body, skin, and hair care brands, including high-end options like Tarte, Fenty, Redken, and Chanel, as well as more affordable picks like Ulta Beauty Collection, NYX, and ELF. Customers can shop in-store and receive expert advice from the knowledgeable beauty advisors, or take advantage of convenient options like store pick-up and same-day delivery. The Salon at Ulta Beauty provides a range of services, including haircuts, hair coloring, brow treatments, and makeup application. While the perfume area near the front door could use some improvement, the overall shopping experience is positive, with helpful staff and a great selection, especially during sales events.
