Ulta Beauty is the US' largest beauty retailer, offering a wide range of products from over 500 brands, including popular exclusives. The store features a Conscious Beauty section with vegan, clean ingredients, and sustainable packaging. The Salon at Ulta Beauty provides various services, including hair, skin, makeup, brow services, and ear piercing, which can be booked online or as a walk-in. Customers have praised the friendly and helpful staff, highlighting the excellent assistance with skin care, makeup, and hair styling. One stylist did a phenomenal job with hair coloring, giving a beautiful blonde/ash color while being patient and thorough, especially with thick hair. Associates are known for their kindness and willingness to help, often searching for products or suggesting other stores when items are unavailable. Overall, the store is well-stocked and organized, with a rewards program that offers loyal customers free products. While some customers have felt slightly uncomfortable due to employees following them around, the overall experience remains positive.
