Mermaid in Elora is a unique store offering a vast selection of odd, unusual, and fascinating items, including jewelry, clocks, posters, stationery, journals, locks, leather bags, and door knockers. The store is known for its reasonable prices and pleasant staff, making it a delightful place to shop. Visitors often find a special gift or souvenir for anyone, with many unique trinkets available. Customers have praised items like purple leather booklets and beautiful paperweight clocks, showcasing the store's range of merchandise. The store manager is noted for her excellent customer service, quickly addressing any issues with orders. Mermaid is described as a hidden gem, perfect for collectors and those looking for handcrafted gifts or local treasures. It is highly recommended for anyone visiting Elora, as there are many delightful and interesting things to explore, ensuring a memorable shopping experience.