The First Step is a highly recommended shoe store in Summerhill, Toronto, known for its exceptional service and expertise, particularly with Birkenstocks. Customers consistently praise the staff, especially Peter and Gem, for going above and beyond in providing personalized care and detailed product knowledge. Many have had their beloved Birkenstocks expertly repaired, with results that make them look brand new, extending their lifespan for many more adventures. The store is not only focused on selling shoes but also on educating customers about proper fit and foot care, making it a go-to destination for those seeking quality footwear. Visitors have noted the atmosphere as welcoming, with a strong emphasis on sustainability and meticulous attention to detail. Whether looking for new shoes, repairs, or advice on foot health, customers leave feeling satisfied and well-informed. The First Step stands out as a specialty store that truly cares about its clientele and their footwear needs.
Always great service, going above and beyond. Peter and Gem have kept my original Birkenstocks going for decades, and have provided me with great new shoes, too!
October 2025
Great experience! Hugely knowledgeable staff and very friendly. Highly recommend.
September 2025
Stopped by on a whim after seeing their display window; a quick visit to pick up some cork renew turned into an masterclass in service and product knowledge from Gem. Thank you!
