Market of Choice Ashland is a popular grocery store located next to Southern Oregon University, known for its unique selection of products and local vendors. The store offers a wide variety of fresh produce, cheese, coffee, tea, and bulk foods, along with high-quality meats and seafood from skilled butchers and fishmongers. It features an impressive selection of Northwest wine and beer, as well as a kitchen, grill, and sushi bar that provide gourmet ready-to-eat meals. The bakery is a highlight, offering fresh cakes and pastries, while the barista serves made-to-order beverages. Many customers appreciate the beautiful atmosphere and the store's cleanliness, noting that it is never too crowded. The quality of food is consistently praised, with particular mentions of Mama Léonie's chicken soup and the deli offerings. However, some reviews mention concerns about high prices and employee turnover, suggesting that it may not be the best option for budget-conscious shoppers. Despite these drawbacks, the store is celebrated for its variety, the quality of its offerings, and outstanding customer service, making it a favorite destination for quick meals and special treats.