Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store features a Conscious Beauty section with vegan, clean, cruelty-free, and sustainable options. The on-site Salon at Ulta Beauty provides a range of services, from haircuts and color to brow treatments and makeup application. Customers can book appointments online or walk in if stylists are available. While the store can feel crowded at times, it generally has a good selection and easy parking. The staff is praised for their education, honesty, and positive work environment. Customers have expressed their satisfaction with the salon services, particularly highlighting the expertise of stylists like Macie, who is known for making clients feel comfortable and happy while addressing their hair concerns. Olivia has also received compliments for her thoughtful approach and ability to deliver perfect haircuts. Many customers appreciate the hardworking staff at the checkout counter, noting their positive attitudes and dedication to customer service. The store manager, Gabby, is recognized for her talent in managing and organizing the store, taking time to listen to customers’ concerns and providing quick, fair resolutions that leave customers feeling valued. Prices are often cheaper compared to other beauty stores because of the wide variety of budget-friendly and luxury brands, and the Ulta loyalty program helps customers save on salon services and purchases. Customers also commend the staff for their professionalism and calmness during difficult situations. For example, when a customer was upset about her hair color, the stylist remained respectful and handled the situation with professionalism, turning what could have been chaos into a manageable day. Additionally, Macie is highly trusted for her curly haircuts, with clients saying every day is a good hair day after a visit. She is also appreciated for her kindness, making each appointment a pleasant experience.
