Great customer service! Robbie helped me pick out a pair of cycling shoes, and noticed the pair was slightly used so gave me a discount! Super appreciated!
September 2023
The staff is knowledgeable and very helpful. They are willing to go the extra mile. Their service is excellent and I've been a loyal customer for years.
August 2023
Matt spent quite a bit of time with us helping us find bikes to meet our needs. They let us try out several bikes on the nearby river trail and everyone at the shop was super friendly and helpful!
Our founder, Paul Nicholson, bumbled into the bicycle business in 1977 following a bet with his roommate that he couldn’t open a wholesale account. Paul didn’t want to lose a $5 bet, so he placed a minimum order of $1,000 in bike parts to open an account, then opened a bike shop to get rid of it. From those humble beginnings in Champagne-Urbana, Illinois he began his thirty year career advocating the bicycle way of life. Paul and his family moved to Eugene, Oregon in 1984. He opened his first shop in Eugene on March 1, 1985. We now run two full service shops located in Eugene, Oregon. Bicycle Way of Life remains committed to fostering the simple and elegant lifestyle that is symbolized by the bicycle, modern man’s greatest invention.
