Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands. The store carries exclusive lines such as Kylie Cosmetics, Olaplex, and Ulta Beauty Collection. Customers can find a wide range of conscious beauty options. The Salon at Ulta Beauty provides various services like haircuts, color, brow treatments, lash extensions, and makeup application. Reviewers praise the skilled stylists, who are able to expertly handle challenging hair types and deliver amazing results. Stylists are very informative about the process and give great advice for styling at home. They are calm and patient, not pushy, and can put it all together in just minutes.