Hollister Co. is a store with modern, youthful clothes and good, fair trends. The atmosphere is modern, making it a great place for gifts. The staff is acknowledged as kind and helpful. The store offers rewards and discounts for members, with prices that are not bad, especially with promotions. However, the brand direction is seen as geared toward middle school to high school, reflected in its sizing and style. The fit is noted to be tighter, and some sizes like XXL are not available. Additionally, the store lighting is described as too dark. Overall, it is considered a good or excellent store overall.