Wilbur Chocolate Retail Store is a compact shop in beautiful Lititz, PA, filled with the sweet aroma of chocolate. It offers a variety of fine, high quality chocolate and confectionery products, including the signature Wilbur Bud enjoyed since 1894. Visitors can try a free sample and watch chocolate being made through the window. The chocolate is very smooth, excellent, rich, and perfectly bittersweet. Standout items include peanut butter squares that melt in the mouth, chocolate pretzels, sugar free sea salt caramels, and chocolate covered coffee beans. The store also features historical items and is connected to the Candy Americana Museum. Parking is somewhat limited but opens up quickly. Overall, it is an adorable chocolate factory and a great experience, providing the perfect gift for special occasions.
Better chocolate than Hershey's, Hands down. But it's gotten very expensive.
September 2026
Wilbur chocolate is simply the best! Go on a day when the are hand dipping chocolate.
August 2026
Cute historical chocolate shop, like a mini museum. Way better than Hershey's, but a little pricey. Worth the trip to try the original chocolate kisses Hershey stole the idea from.
