Grocery Outlet is known for excellent prices, with savings of 40-70% on brand-name products and many items described as incredibly cheap. Customers regularly find great treasures and a good selection, including pantry essentials, fresh produce, and organic items, with new things to discover each trip. The staff are noted for being friendly and providing great customer service. Some shoppers with dietary restrictions note the gluten-free and dairy-free selection is growing but can be limited. The store's location in a strip mall next to other discount stores is seen as a bonus, making it a recommended destination for value in the area.