Aashirwad Supermarket is the largest Indian-Asian grocery store in the Lehigh Valley, PA, offering a wide selection of items including fresh produce, rice, daal-beans, frozen food, spices, flour, organic products, sweets, ready-to-eat food, puja items, and household goods. It carries major brands and is known for its fantastic variety of authentic spices, hard-to-find snacks, and seasonal items. The store is frequently described as clean, well-organized, well-lit, neat, and one of the most organized Indian stores in the area. Prices are noted as reasonable and not too steep. Customer experiences with staff are mixed. Many reviews highlight that the staff is friendly, helpful, cooperative, polite, sweet, and willing to go the extra mile. However, there are specific complaints about poor customer service from certain individuals, describing encounters as rude and unprofessional, with one incident of a customer being hung up on and another being ordered about. The phone service is noted as needing improvement. Despite these issues, the store is highly recommended for its quality Indian groceries, fresh and well-sorted vegetables and fruits, and overall shopping experience. Customers are reminded that the store does not provide plastic bags.
Everything available for Indians ! Will satisfy all your expectations!!
July 2026
I had a bad experience with Breads although expiry is after 2 weeks those were really hard. Sometimes be careful with the expiry for other products as well
June 2026
My favorite Indian grocer in the Valley. Best prices on spices, good expiration dates on staples. Sometimes the system doesn't update the prices so double check what things scan as but it's rare.
