Rustico Bay Wool Sweater Company is a shop nestled in gorgeous North Rustico. It specializes in hand knit Canadian wool knitwear and blankets, which are stylish, classic, timeless, and fashionable, inspired by the land and sea in Atlantic Canada. The store offers a wide variety and beautifully curated selection of sweaters, socks, hats, mitts, scarves, and the iconic P.E.I. wool blanket, along with yarn and other unique, locally made gifts and fun things. The knitwear is sustainable, made to last, and very well made with amazing quality. The staff is very helpful and delightful. It is a great, cute store for souvenirs or a special item and is definitely worth a stop.