Fruiterie 440 is a popular and well-regarded fruit and vegetable market in Quebec. Customers praise the freshness and quality of the produce, with one reviewer noting that they have stopped buying produce at grocery stores since discovering this market. The prices are considered affordable, even in the winter, and some customers feel the prices are better than at other markets. The market can get quite busy, especially on Sundays when they restock, but customers generally try to avoid going on Sundays due to the crowds. While the market may not always have everything a customer needs, it is described as a "super great place" with "amazing prices." Some customers have noted that the point-of-sale systems are outdated and not computerized, and that the market could benefit from renovations and upgrades. However, many customers appreciate the friendly and helpful staff, with one reviewer singling out a particularly friendly cashier. Overall, Fruiterie 440 is seen as the best place to buy fresh fruits and vegetables in Quebec.