Ulta Beauty is a large retailer offering a wide variety of cosmetics, fragrances, and beauty care products from many popular brands. Shoppers can find everything from well-known names like Tarte and CHANEL to unique exclusives like Kylie Cosmetics and Colourpop. The store also focuses on "Conscious Beauty," featuring products that are vegan, use clean ingredients, are cruelty-free, or prioritize sustainable packaging and community impact. In addition to retail, Ulta Beauty offers salon services, including haircuts, color, makeup application, and brow treatments. Customers praise the helpful and knowledgeable staff who provide personalized assistance. Many appreciate the experts' guidance in finding the right products and learning application techniques. The store is always clean, well-organized, and stocked with a wide range of beauty products. Customers often mention the staff's professionalism and quick help, making shopping a positive experience. Overall, Ulta Beauty is recognized as a go-to destination for all beauty needs.
Chloe was so great helping me selecting to correct make for me today.
July 2026
I love this Ulta location, I've been shopping here for years. Always well stocked, the latest items and friendly employees. 10/10 for me♡
June 2026
I had amazing service today at Ulta in Smithfield! Alex was the best! She helped me when I was struggling trying to find a great shampoo and conditioner duo. She definitely made my visit worth it! Thank you!
