Dazzle has a great selection of dresses, many different styles and colors. Jill, the owner, was very personable and helpful. We will definitely be back!
October 2023
BEST SHOPPING EXPERIENCE EVER! I have never felt so welcomed while shopping for my homecoming dress! They were very busy and made me feel as if I was the only person in the store. The staff, the owner Jill, and the lovely dresses were to die for! I will definitely be coming back for more dresses and will recommend it to... read full comment
October 2023
First class experience 10/10. The staff was able to read my personality and pull the perfect dresses for me to try on. The trendiest and best quality gowns on the market in one shop. Highly recommend
Dazzles Pageant and Prom Apparel is a specialty clothing shop located on Broad River Road in Columbia, SC. The store, led by owner Jill Rowland, offers a wide range of products and services for clients, specializing in styles for pageants and proms. Some products include cocktail dresses, pageant swimwear, shoes, and more.
Dazzles is the premier pageant and formal wear destination in Columbia, SC. Our highly trained staff is here to guide you every step of the way with our exceptional one-on-one customer service. For us, the ultimate goal is to make you feel as dazzling as possible when you walk across the stage, so you are able to compete with confidence! We also offer one-on-one consultations for our prom girls to ensure you are the bel
