Once Upon A Child in Florence is a great store to shop for name brand children's clothes. The store is very clean and neat inside, with a great selection, including adorable boutique infant clothes, cute outfits, and a great Southern collection. Their Halloween selection was also adorable. Many customers find adorable items perfect for specific events. The staff is amazing, friendly, welcoming, respectful, polite, and helpful, often guiding customers through the process and explaining deals. Prices are noted as a little high compared to other locations, but the better quality and selection are seen as making up for it. Customers report a great experience and satisfaction with the quality, and many plan to return.