IT'SUGAR Myrtle Beach is an amazing and fun candy store with a ridiculous amount of candy options, from chocolate to cotton candy and sour candies. It has every type of candy you can think of, sold by the pound, including giant gummy items. The store also carries candy-themed pillows, sweaters, T-shirts, and other random things. It is always clean and well stocked with friendly employees, making it great for kids and adults. Some note it can be so expensive and that selections of specific flavors, like jelly beans, may be limited, but it remains a cool place with tons of interesting choices.
You’ll find a lot of candies in here that you can’t find elsewhere, however the prices are insane. They have a lot of options for the fill a bag but it would be nice if they added more chocolate options.
May 2026
So much sugar. We love it. Our 5yo had the time of his life.
May 2026
Best employees, only store welcoming tourists, did not rush us and are an asset to the company! All employees on 5/19 at 8:30pm deserve a raise!