IT'SUGAR Myrtle Beach is an amazing and fun candy store with a ridiculous amount of candy options, from chocolate to cotton candy and sour candies. It has every type of candy you can think of, sold by the pound, including giant gummy items. The store also carries candy-themed pillows, sweaters, T-shirts, and other random things. It is always clean and well stocked with friendly employees, making it great for kids and adults. Some note it can be so expensive and that selections of specific flavors, like jelly beans, may be limited, but it remains a cool place with tons of interesting choices.