SCHEELS is an employee-owned company offering a vast retail experience across more than 85 categories, including hunting, fishing, camping, fashion, and sports, featuring world-class brands. Customers consistently describe it as a quality operation with great customer service. The store is noted for its big and great selection of almost anything, from shoes and exercise equipment to clothing, and is always very clean. The staff receives frequent praise for being incredibly patient, friendly, warm, welcoming, and even more helpful. Experts coach customers along, encouraging them to try on as many items as needed. They provide hands-on service, from sizing products to letting customers try them out to ensure a good fit. The staff also makes processes like special orders incredibly easy and convenient, even arranging to get items from another store location. SCHEELS stands behind its products with a guarantee, facilitating super easy and fast returns even without original packaging. The store will also price match. This combination of a massive selection, a clean environment, and consistently excellent service makes SCHEELS a go-to store for many.
Scheels has always been very consistent in how their stores and staff are presented. Nathan, from Redding California helped me find the perfect camping pillow as well as other products related to Camping, Fishing, and Firearms.
August 2026
Brett in the shoe department was extremely helpful and knowledgeable. Also had a good conversation with him and the lady handling the cafe.
August 2026
My wife went in to buy a pair of shoes for work,we go to the store in rapid City, Madison, the girl who helped us was fantastic! She knew her product inside and out! Very helpful and knowledgeable, Scheels is lucky to have a employee like her
