31-W Liquor Store is a locally owned business on Dickerson Pike, operating from its longstanding building since the mid-1960s. It is a standard but eclectic store with a large selection of wines, beers, and liquor, including many Tennessee whiskeys and local craft items. While not huge, it offers a decent and decent-sized cold beer selection. The atmosphere is great, and the store is often quite busy. The employees are consistently described as wonderful, friendly, very helpful, and willing to provide excellent service and personalized recommendations, which sets this shop apart. Customers find the pricing very competitive and are very happy with both the selection and the service.