The Jack Daniel's Barrel Shop is the official souvenir shop of the distillery, featuring a wide variety of JD merchandise on just about anything. It is a pretty large store with an upstairs area and a great late 1800's style General Store design. There are a lot of very cool and creative things, with lots of wood from barrel staves, tops, and the barrels themselves for sale. The adjacent barrel shop showcases where workers get creative making items like barrel tables, chairs, a three-barrel bar table, shot flights, coasters, benches, bird houses, and cigar boxes from old barrels. They also have shirts, glassware, and other merchandise. While most items are praised, there has been a mention of disappointment with the quality of a specific t-shirt. The staff is consistently noted as nice, friendly, extremely polite, personable, and full of good suggestions. It is considered a definite place to stop and by far the best gift shop in Lynchburg, highly recommended after a tour.
The staff was very friendly and welcoming. It's really amazing to see the neat things they can do with old barrels.
July 2026
Awesome souvenir shop. We enjoyed our Jack Daniel's distillery tour very much. It was an amazing day of learning about the history and meeting some kindest people. Definitely Southern hospitality at its finest. We will definitely be back again and again. Very reasonable prices too.
June 2026
Such an absolute pleasure to visit my first time visiting Lynchburg as I live far away. I enjoyed seeing all the items from the distillery and Old No. 7. The best part of my visit was interacting with some of the workers. Jeremy, Joe, Alec, & Tristan mass my visit a true treasure.
