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November 2023 by Aly
Employees were Ok. Behaving nonchalant.. Willing to help only when asked. The only thing was they took a while to help out when I was just standing there waiting. A bit over priced as well. Employee's should learn the history of the store and their products so they can answer questions. Be kind people, this world is temporary and it's desires.
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May 2023 by Emily P.
This is my absolute favorite boutique anywhere, not just in Nashville. They have the most unique GORGEOUS clothing, shoes and accessories and it's just totally my style. Service is always great, no pushy sales people but the staff is very helpful if you need it. Alex has been awesome to shop with on several occasions. Definitely a high end store with some high end prices to match. But if you're looking for some special pieces to add to your wardrobe and aren't afraid to drop a bit of $$$, I totally recommend. Also great location on 12 south, a nice shopping district with other stores, restaurants, cafes etc so you can make a day of your visit.
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January 2023 by Anna Baker
Was never acknowledged the whole time I was in this store. The young ladies working were much to busy talking to each other to be bothered. I will gladly give my Amex a workout elsewhere. Sad service sucked because they have really cute clothes
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September 2021 by susan C
I popped into Hero 8/27/21 (after having a lovely experience at Emerson Grace) and was looking around. No one was in the store except 1 staff member. I found a gorgeous sweater that was so Me, but it was hanging on a large hanger that was clearly putting stretch marks in the shoulders. Upon looking a little closer, it was $695 and literally had a large tag on it that read Do not hang this sweater. Fold or lay flat. (To that effect)So I called the worker over and cordially said Can I be a little bossy? These sweaters are getting stretched out and you might want to not hang them.And she said with a condescending tone ‘My manager does all the merchandising, and I’m not touching them.’And walked away. Weirdly, like she was offended by the comment.I then said to her It just can be really hard sometimes to get a sweater back into shape. ( Remember, there’s nobody in the store but the 2 of us) And she pretended she didn’t hear me! Like WTAF.So, I did not buy the lovely $695 sweater, nor will I be shopping there again.Nashville is the friendliest city I have ever encountered. Maybe hire people who reflect that.
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July 2021 by Becky D.
I stumbled upon this boutique while visiting 12 South. It's such a super cute and unique place to make a purchase. The girl working was SO helpful and answered all questions. I loved the clothing but the jewelry was even better! I wished there would have been more in my size but hey it happens. I would say the one huge drawback - prices. I definitely would go back and add to my collection.
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October 2020 by Lane Leddy
My mom and I were in town for the week shopping all over Nashville, this was our favorite store! LB waited on us and we had the best time and bought beautiful things! We will be back! Loved it!
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September 2020 by Lily McCullar
One of the best boutiques in town to find unique pieces. They also have 2 sister stores Haven and Parish that are just as FABULOUS! Definitely worth a visit.
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February 2020 by Betsy S.
This was a super cool store but a little out of my budget. It has a cool couch for you to sit on if you need to. I didn't really find anything here that I loved. I wish I did because I was trying to find something fun to buy! A women's store with fun items in it!
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August 2019 by Heidi Alexander
I love how unique this boutique is & how the girls in the store are always so helpful & welcoming!! Callie found me the the BEST dress for an event the other night :)
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August 2019 by Christina Allen
I love Hero! The best selection of glam and eclectic style for all kinds of occasions! The shop girls are the best and so helpful!
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August 2019 by Blair Hanebaum
This is my very favorite place in Nashville!! I love the aesthetic of the store and how helpful everyone is! I make a point to come back every time I am in the area!
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August 2019 by Theresa Kandris
Really unique things and I just love the staff they're all so great, especially LB!!
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July 2019 by Hannah Harmelin
One of the worst retail shopping experiences I’ve ever had. The price point of this store is very high and I was planning on spending a large amount of money there. The sales women in this store were extremely rude, I was overly taken aback by the way I was treated. As I was looking through the clothes, the sales woman stood on top of me and would push the clothing back into place as if I should not have been touching anything in the store. She followed me with her eyes while I walked around, making me feel extremely uncomfortable. I then went to take a photo of a $575 dress I was considering buying, and she told me I was not allowed to take photos in the store and to put my phone away. This is not even a high end designer store, which I have taken photos in before with no problem. This saleswoman was horribly rude, and I immediately walked out afterward being treated this way. They have unfortunately lost my business.
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May 2019 by Shelly Riera
Wonderfully curated with a vintage old Hollywood feel, this store brings together some of the hottest finds in Nashville! Each piece made to be a standout, you're guaranteed to find something special and fab! Be prepared for people to ask you where you got your outfit!!! The team at Hero from start to finish are fun, fab ladies who will send you home in style, ready to rock your everyday wear or next event!
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March 2019 by Joshua Rawlings
Very snobby joint where one feels rather unwelcome to browse and consider a purchase.