Today's Generation is a store and entertainment venue located in Pigeon Forge that offers affordable souvenirs and fun experiences. Everything in the store is priced at $9.99 or less, making it a great place for budget-friendly shopping. Visitors can spend an hour browsing a large selection of souvenirs, including mugs and other keepsakes, with many items costing just $9.98 or less. The store is popular among families, as children can enjoy interactive shows and activities, such as chasing ducks or watching pirates swing through the air, dive into water, have sword fights, and dance. The venue also features a lively show that keeps everyone entertained, with exciting performances and delicious food, including some of the best fried chicken, soup, biscuits, and warm apple turnovers. Service is friendly, and the overall experience is fun and memorable, though some find the prices for tickets and meals a bit high. Overall, Today's Generation provides a mix of affordable shopping and family-friendly entertainment that visitors enjoy during their vacation.