Bealls, also known as Burkes, is a store with great deals and fair prices, often having really good deals and deep discounts. Customers love the store for being very organized. The home decor, handbags, and just about every other thing they sell is nice with a big selection to choose from. However, there is not a big variety of brands in some areas. For jr girls clothes, mens clothes, and the bra department there is no selection for certain sizes, with only maybe 2-4 pairs of pants available and often only the ugly ones. The store is noted for having more selection of clothes in smaller sizes. The staff is friendly and welcoming, helping customers find what they need. Many are loyal shoppers who appreciate the discounts and the rewards from using the store card.