James Avery Artisan Jewelry offers unique designs inspired by love, family, friendship, and faith. Their charms, rings, necklaces, bracelets, and earrings are designed and produced in Texas Hill Country workshops, continuing a tradition started in 1954. Customers describe their experience as magical, with great people and wonderful quality. The jewelry is loved for its unique designs, with pieces becoming more rare over time as they are retired. The store in Westgate Mall in Amarillo allows customers to experience James Avery Artisan Jewelry for themselves.