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September 2025 by Lisa Jenkins
Simply Comfort is such a beautiful part of Comfort. The shop has an easy, welcoming feel the moment you step inside—everything is thoughtfully displayed and always changing, so there’s something new to discover each time. I love the mix of clothing and gifts, and the quality is consistently excellent. What really makes the store special is the warmth behind it—the kind of place where you feel taken care of, not just as a customer but as a neighbor. It’s a joy to shop here and a treasure for our town.
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October 2022 by Loren G
Absolutely loved this store, like a cornerstone of downtown, Comfort. They have a lovely outdoor area home to flowers for butterflies, I saw many and they were so lovely, such a treat. Cute clothing, home & gift items for women, men & children. Friendly staff, highly recommend.
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September 2021 by A
They have women’s clothing, baby’s clothing, stationery, and home goods.
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September 2021 by Lily Live
Would rate it a 0, but one is the only option. Got accused of stealing.
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September 2020 by Jean Rohrbach
Sweet store.
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September 2020 by Marco G.
Luckily they now sell men's cloths, which is what I ended up buying. The store itself was very very nice all the items were displayed well and it flowed without being too overbearing. The men's section had so many neat things that you would expect in a specialty store. I ended up getting one of their full cotton Texas shirts which was some of the softest Cotton I've felt. The staff was extremely Friendly, overall a nice store and definite stop to make.
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September 2018 by Austin Tonroy
So glad to have Simply Comfort in town! Great selection of a small town boutique store. A great experience!
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September 2018 by Wellington Gibson
Bought a pair of shoes really cool, nice environment and lovely owners! They have a men section very cozy. Wish they build a website soon!
