Ulta Beauty is a large retailer offering a wide variety of beauty products from many popular brands. Customers can find cosmetics, fragrances, skincare, and haircare items. The store also carries exclusive products like Kylie Cosmetics and Olaplex. Ulta Beauty is committed to offering "Conscious Beauty" choices, including vegan, clean ingredient, cruelty-free, and sustainable options. In addition to shopping, customers can book appointments for hair, skin, makeup, and brow services at the in-store salon. Walk-ins are welcome when stylists are available. While some customers have reported negative experiences with a particular employee, many others have praised the helpful, welcoming, and accommodating service they received from other staff members.