Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive collections. The store provides a wide range of services, such as hair, skin, makeup, and brow treatments, with the option to book appointments online or walk-in. Customers have noted that while some testers may not always be perfectly clean, the store maintains a generally clean environment. Many customers have praised the store's staff, especially employees like Paco, who is described as knowledgeable, welcoming, and helpful in guiding customers through the store's offerings and promotions. Additionally, Selena is recognized for her patience and kindness, especially when giving a toddler her first haircut, taking the time to explain each step thoroughly. The staff's friendly attitude and attentive service make the shopping experience enjoyable, even during busy times.