IT'SUGAR at Sundance Square is a bright, bold, and loud candy shop known for its eye-catching exterior and playful, whimsical atmosphere. The store offers a fun experience for families, friends, and tourists, featuring colorful displays and a wide variety of sweet treats. Shoppers can find a great selection ranging from classic favorites and popular candies to unique novelty items, larger-than-life souvenirs, and unusual finds not available elsewhere. The assortment includes gummies, chocolates, and viral items, providing something for every sweet tooth. The staff is consistently noted as being super friendly, helpful, and fun to talk to, offering great service. The store is always clean and maintains a pleasant, visually appealing environment. While the selection is vast and includes nostalgic memorabilia, some visitors note it may not be as extensive as hoped and prices are in line with a convenient tourist-area location. Overall, it is a popular spot for a quick sugar fix, a fun gift, or a sugary souvenir in a great atmosphere.
