Ulta Beauty is a large retailer offering a wide variety of beauty products, including cosmetics, fragrance, and hair and skin care. They carry products from over 500 brands, with popular choices like Tarte, Fenty, and CHANEL. Ulta Beauty also offers exclusives from brands like Kylie Cosmetics and Colourpop. The store is committed to offering "Conscious Beauty" choices, featuring products that are vegan, use clean ingredients, are cruelty-free, or have sustainable packaging. Ulta Beauty also has a salon that provides hair, skin, makeup, and brow services. Customers can book appointments online or opt for walk-ins if stylists are available. Many customers praise the salon's stylists, highlighting their skill and positive customer service.