H-E-B Fuel is a popular fuel center among customers, primarily due to its lower gas prices. However, some customers have reported issues with the service, such as a pump being extremely slow, and the fuel center sometimes becoming congested, raising safety concerns. The company is currently renovating some of its stores, including the Harker Heights and Killeen locations, which has led to changes in the store layout. Despite these renovations, the service at these stores is praised as excellent, with staff members going above and beyond to help customers find what they need. In addition to fuel, H-E-B Plus stores offer a wide variety of Texas-themed products, from specialty nuts and snacks to Whataburger condiments and Texan-inspired home decor. While the prices at H-E-B Fuel are generally lower, some customers have reported instances of false advertising, where the advertised price did not match the actual price at the pump.
