The Alexandre family has proudly served the community since 1958, starting with Jose and Petra in their small hometown of San Benito. With hard work and dedication, they expanded their family business to five stores, earning a reputation for exceptional customer service and fine craftsmanship. Today, we continue their legacy from our location on Jackson Street in downtown Harlingen. Specializing in loose diamonds, precious gems, and pearls, we offer an exquisite selection of gold and silver jewelry. Whether you’re looking for in-store options, special orders, or custom-designed pieces, our commitment to quality and personalized service remains unchanged.
I’ve taken several watches to for battery replacements, as well as bracelets and necklaces for repairs, and I’ve always had a great experience. They do quality work, are reliable, and I’ve never had any issues. Highly recommend them for jewelry and watch repairs.
March 2026
Very clean environment and professional staff. Love the jewelry!
December 2025
I had a VERY positive experience. Had some jewelry appraised and both of the owners were very informative...and got to hear some very cool stories of how they started. Thank you!
