Cricket Wireless Authorized Retailer is praised for its helpful and friendly staff. Customers appreciate the knowledgeable service from employees like Rose, Kyle, Michelle, and Liz, who go above and beyond to assist with technical issues and phone choices. The staff are patient, kind, and understanding, even in difficult situations such as during a storm or when customers feel overwhelmed. The manager is noted for being very nice and detailed in explaining options. Customers also mention that the store provides quick assistance and good customer service. Overall, the business is recognized for its caring staff and positive experience, making it a trusted place for phone needs despite occasional parking challenges.