Ulta Beauty is the largest beauty retailer in the US, offering a wide range of cosmetics, fragrances, body, skin, and hair care products from over 500 brands, including high-end and affordable options. Customers can shop in-store and receive expert advice from the beauty advisors or take advantage of convenient services like store pick-up and same-day delivery. The Salon at Ulta Beauty provides a variety of hair, skin, makeup, and brow services, allowing customers to book appointments for haircuts, color, waxing, and more. Customers generally have positive experiences at Ulta Beauty stores, with staff members often greeting them and offering assistance in finding products. One customer praised the knowledgeable and helpful service they received from Adrienne, who worked within their budget to find the right items. However, another customer had a mixed experience, noting that the general manager seemed less approachable and even gave a passive-aggressive vibe toward the staff, though the associate they worked with, Shelby, was excellent. Overall, Ulta Beauty is praised for its wide selection, fair pricing, and the quality of service provided by many of its associates, who demonstrate expertise and a genuine desire to assist customers in finding the products they need.
Maddie and Ashley was very helpful. I really do appreciate their customer service. They went above and beyond answered any questions I had. I’m very thankful.♥
February 2026
Amazing customer service every time I’ve ever been in the store! The ladies I’ve dealt with were kind, helpful, and knew their products! Yesterday was no exception! ☮❤
October 2025
Smaller than most but still had a moderate selection. Friendly staff.
