Principle BMW of San Antonio has built a strong reputation for delivering exceptional customer service and maintaining high standards of excellence. The dealership has received numerous awards, including BMW USA's "Center of Excellence" five times and the J.D. Power Dealer of Excellence Award, which reflect their focus on customer satisfaction, brand representation, and operational quality. The state-of-the-art facility offers a full service center and parts department, along with convenient online shopping options, serving customers across San Antonio, Boerne, New Braunfels, San Marcos, and surrounding areas. Customers praise the dealership for its friendly, knowledgeable staff who make the car-buying experience smooth, transparent, and stress-free. Several reviews highlight the professionalism and attentiveness of sales associates, with one customer purchasing a BMW without seeing the car in person, thanks to detailed videos and photos provided by the sales team. The staff's dedication to providing thorough information and accommodating specific needs is consistently noted. The dealership's welcoming atmosphere extends beyond sales, with customers appreciating the courteous acknowledgment from staff and the comfortable, well-maintained facilities. Overall, Principle BMW of San Antonio is recognized for its top-notch service, honesty, and commitment to customer satisfaction, making it a trusted choice for those seeking quality vehicles and professional care.
Great buying experience! Found exact car I wanted, gave us good price with a couple extras, and even delivered to us after completing paperwork on-line. Enjoyed working with Johnny, our sales rep—Great intro & welcome to BMW community!
September 2024
Awesome customer service quick n painless on the whole car buying process all completely wrapped up within 2 1/2 hrs !!!
September 2024
They are exceptional people and even with the shortages after Covid, you still get a quality experience.
