Ulta Beauty is the largest beauty retailer in the US, offering a wide range of products for cosmetics, fragrance, body, skin, and hair care. Customers can find over 25,000 products from 500 brands, including popular names like Tarte, Fenty, and CHANEL, along with exclusive lines such as Kylie Cosmetics and Olaplex. The store emphasizes Conscious Beauty, providing vegan, cruelty-free, and sustainable options. Reviews highlight exceptional customer service, with many customers praising the helpfulness and knowledge of the staff. An employee named Mila from the Urban Decay department received special mention for her kindness. Customers also appreciated the positive attitudes of employees like Sergio at checkout, who made their day brighter. One customer shared a touching experience where the staff provided support during a personal setback. The supportive atmosphere is especially noted during special occasions like prom. The Salon at Ulta Beauty offers various services, including haircuts and makeup applications, with both appointments and walk-ins available. Overall, Ulta Beauty is recognized for its extensive product selection, friendly staff, and commitment to customer care.