Many Pet stores try to claim that they focus on your pets wellness but yet they sell and promote products and/or services that are known to have health issues for the animal. A Pet Wellness store dedicates all its resources to ensure that it is only providing all natural and holistic products and services to benefit the pet. Natural foods are anything that is consumed or ingested that do not contain added color, artificial flavors, or synthetic substances. Holistic is the treatment of the whole pet, taking into account mental and social factors, as well as any physical symptom of an issue or disease. This means that all employees are educated to understand and teach customers the four areas of pet wellness.