SCHEELS is an employee-owned retail store that offers a wide variety of products across more than 85 categories, including hunting, fishing, camping, golfing, biking, sports apparel, and more. The store features popular brands like Nike, Under Armour, YETI, and Traeger, all backed by the SCHEELS guarantee. Customers often praise the vast selection and the impressive range of items, from shoes and clothes to guns and grills, making it a one-stop shop for many needs. The store has a fun and lively environment, reminiscent of mall days, with attractions like indoor fish tanks and a Ferris wheel that costs only a dollar. Staff members are appreciated for their helpfulness, especially in the gun section, where quick service was noted even during busy times. The store also provides excellent customer service, with employees going out of their way to assist, such as helping with bike repairs or paperwork for firearm purchases. Overall, SCHEELS offers a fun, friendly atmosphere with a large selection of quality products and attentive staff, making it a popular destination for outdoor enthusiasts and shoppers alike.
I've never seen a store like this in my life. I don't think there was a sport that was not represented. There was something here for every member of the family and the sales staff was incredibly friendly and helpful. This is the sports store of all sports stores.
July 2026
Was able to find everything I came for. Thanks to Randy who helped me find what fit my needs and didn't try to upsell.
July 2026
Way too crowded on a Saturday. Best time to go during the week.
